Greg Gentner is the COO of Lyra Intel. Greg has spent the last 20 years serving in executive roles for technology startups across a number of industries. As COO, Greg is responsible for the successful activation and execution of Lyra's technology products and services in the commercial real estate space. His wealth of experience as a technology entrepreneur has helped him become one of the leading experts in the strategic development and implementation of innovative technology. Having worked with some of the world’s leading brands (Microsoft, Aflac, SAP, Avaya/Nortel, CSC, LexisNexis, The PGA of America, Nicklaus Companies, Mastercard, GMAC/Ally Bank, Kaman Technologies), he understands and can communicate the essential steps for creating strategies that align directly with overall company business objectives, and more importantly make sure that each successful operational implementation provides tangible results.