Chris Goodnight

Find me on:

Recent Posts

Solving the Number One Business Challenge for Multifamily Professionals: Resident Retention

Posted by Chris Goodnight on Dec 11, 2018 8:00:00 AM

Here’s a truth: No matter what your community’s retention rate is, turnover is expensive. Generally, replacing a resident will cost at least five times more than it costs to keep them, so having a strong retention program in place makes solid financial sense.

Read More

Topics: Multifamily, CRE tech, Data Quality, Resident Retention

Addressing the Significance of Data Quality in CRE: Part Two

Posted by Chris Goodnight on Sep 17, 2018 11:53:16 AM

Part One of Addressing the Significance of Data Quality in CRE focused on the current state of data collection and quality in the commercial real estate market. In Part Two, we'll address the necessary steps property companies must take in order to improve data integrity to make better decisions.

Since the dawn of time until 2003 the quantity of information generated is estimated at some five exabytes. According to Intel, that same amount of information is now created every two days. Businesses have long understood that there is value – somewhere – to be extracted from this burgeoning volume of data. And increasingly, they have been able to get at it more efficiently and cost effectively. Yet for all their enthusiasm for “big data,” most companies are only scratching the surface of the opportunities that await them. 

Read More

Topics: Multifamily, Commercial Office, CRE tech, Data Segmentation, Data Quality, Occupant Retention, Operational Efficiency, CRE

Addressing the Significance of Data Quality in CRE: Part One

Posted by Chris Goodnight on Aug 30, 2018 4:31:28 PM

We’ve all heard the old adage “Garbage in, garbage out,” a term attributed to be coined by George Fuechsel, an IBM programmer and instructor. Simply put, the phrase notes the cause and effect relationship between bad data input and output in the realm of computer science. In other words, software can only process what it is given.

Read More

Topics: Multifamily, Commercial Office, CRE tech, Data Segmentation, Data Quality

A Digital-First, Customer-Centric Approach to Occupant Experience

Posted by Chris Goodnight on Aug 12, 2018 1:21:51 PM

Data and digital technology are playing a more significant role in organizational decision making than ever before. Commercial real estate is no different. There is a huge opportunity for commercial real estate owners to become truly data-driven in how they attract, acquire, and retain residents and tenants. The industry is moving from one driven by spreadsheets and intuition, to one that is digital-first and powered by technology and data. Property owners and managers that make the shift to digital will arm themselves with the insights to make smarter, faster portfolio decisions, resulting in the capture of better opportunities and higher returns.

Read More

Topics: Resident Retention, Tenant Retention, Multifamily, Commercial Office, Occupant Experience

Who We Are

Lyra Intel is a commercial real estate business intelligence solution designed to unlock your property's revenue potential.

Lyra takes the guesswork out of important property decisions by analyzing demographic and behavioral data at the industry, portfolio, property, and individual levels.

Our solution is designed to:

  • Improve the quality and access to data
  • Provide advanced occupant segmentation 
  • Create a better occupant experience
  • Increase occupant retention
  • Provide an additional revenue stream

Subscribe Here!

Recent Posts