Data and digital technology are playing a more significant role in organizational decision making than ever before. Commercial real estate is no different. There is a huge opportunity for commercial real estate owners to become truly data-driven in how they attract, acquire, and retain residents and tenants. The industry is moving from one driven by spreadsheets and intuition, to one that is digital-first and powered by technology and data. Property owners and managers that make the shift to digital will arm themselves with the insights to make smarter, faster portfolio decisions, resulting in the capture of better opportunities and higher returns.
Lyra Intel, my latest CRE tech startup, launched last month and since the official public announcement I've repeatedly been asked why I began this latest venture. Most industry professionals know me from my previous startups within the space, i.e. Commercial Defeasance, TCAM Asset Management, and Investor Management Services, but I also serve as the owner of a commercial property group R. J. Finlay & Co. It was the experience with the latter and specific needs around property management and investment allocation that perpetuated the concept which became Lyra.